Who? Adam French
A bit about: Adam has long held ambitions to be the renowned performer he is surely destined to become. Growing up in the town of Congleton in Cheshire he played in a couple of different bands before going solo and releasing his first EP, More To Life, aged only 19. Since then he has played shows all over the world and been supported by BBC Introducing in the Northeast, steadily gathering momentum and refining his sound up to the release of Weightless in late 2017. Along the way he’s played major UK festivals, made his way onto the Radio 1 playlist with breakthrough track Ivory and garnered unexpected popularity in Botswana.
French has gained modest but broad appeal over the past few years with his own brand of indie folk rock. His style is well defined and his punchy yet sweet songs demonstrate a skill well crafted throughout his career. Now he’s back with a brand new EP and hopefully gearing up for a full length album to follow at some point, which we can’t wait to hear.
The formula: Ben Howard x James Bay + Lucy Rose + Bombay Bicycle Club/2
What to say: “Howard? Soured. Bay? Passé. French? Dench!” (Please don’t say that)
The releases: Adam’s latest EP You from the Rest, following the single of the same name, is out now. You can also find previous releases charting his journey back to 2014, including November 2017’s Weightless.
Live: Flanked by a 4-piece band at London’s beautifully intimate Omeara, Adam French puts on a confident show. Visibly emotional at points, he charges through the final date of his tour with energetic vigour. It’s an incredibly polished performance, with tight synchronicity and pitch perfect harmonies from the entire band. He exudes the kind professionalism and charm which usually comes with far many more years of experience on the circuit, and it’s easy to forget he is only 23. Each song is crafted with instantly memorable melodies that are more toe-tappy than head-bangy, which I am totally on board with. Highlights include set bookends Skin Deep and Weightless (stripped back to only French and a cellist), and the infectiously hummable My Addiction.
The audience is surprisingly diverse and are held in captivated attentiveness throughout (save for a small group of over-enthusiastic, though undeniably dedicated, younger fans). The crowd’s reaction to the encore of More To Life, from his debut EP, was indicative of just how many of them have been along for the ride since day one, and are clearly very invested in his mainstream success. With Adam having paid his dues over the past four years whilst honing his sound, I expect that his fans will be vindicated very soon.
See him yourself: Adam has just completed his UK tour but you can still catch him at a handful of festivals over the summer, including Dot To Dot at the end of the month.