Chlöe Howl has been on the music scene since 2013 but this year feels like something big is going to happen for her, and boy she she put the graft in. We chatted to her a few weeks ago to find out what 2018 has in store for her, and what she has been up to since featuring in the shortlist for BBC’s Sound of 2014 and the BRITS 2014 Critics’ Choice Award.
Magnetic wowed us in 2017 and gained her some much deserved exposure, and her gig last week at London’s intimate Pickle Factory venue was a great showcase for some truly great pop music. It was a cold evening but the dedicated crowd of two hundred or so pop punters clearly knew what they were in store for, and soon got the room hot and heavy in appreciation of Chlöe’s heartfelt presence and enthusiastic performance.
As a long term Chlöe fan I was yearning for Rumour and No Strings (and I wasn’t disappointed) but it was the many new songs which truly wowed, and left me salivating for a promised full album this year. Lyrically her writing is personal and current, and from the many young pop kids in the crowd, totally relatable. Sonically, the waves of synths and beats demanded your attention, and even a promised “slow one” had me feeling waves of electronic bliss.
The set was short, but sharp and straight to the point, but the perfect counterpoint to a more personal, acoustic set delivered in her last London performance at the Apple Regent Street. More please, Chlöe!